tag:blogger.com,1999:blog-87115178494658095072023-11-16T20:08:08.474+08:00遠傳e書城 騎樓下Blogger遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.comBlogger212125tag:blogger.com,1999:blog-8711517849465809507.post-50962780624117170122015-06-24T10:46:00.001+08:002015-06-24T10:46:29.423+08:00公告!重新再出發~<br />
<span style="font-family: inherit;"><span style="background-color: white; color: #141823; line-height: 18px;">親愛的遠傳e書城讀友們:</span></span><br />
<span style="font-family: inherit;"><br style="background-color: white; color: #141823; line-height: 18px;" /><span style="background-color: white; color: #141823; line-height: 18px;">我們改版囉!想必已經有讀友在e書城首頁看到這個公告了</span><wbr style="background-color: white; color: #141823; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #141823; display: inline-block; line-height: 18px;"></span><span style="background-color: white; color: #141823; line-height: 18px;">,「遠傳e書城」為了提供更好的服務,即日起更名為「f</span><wbr style="background-color: white; color: #141823; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #141823; display: inline-block; line-height: 18px;"></span><span style="background-color: white; color: #141823; line-height: 18px;">riday閱讀」持續為大家在行動裝置上提供每月雜誌、</span><wbr style="background-color: white; color: #141823; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #141823; display: inline-block; line-height: 18px;"></span><span style="background-color: white; color: #141823; line-height: 18px;">書本看到飽,並有百本書刊可免費看;感謝讀友們的支持及</span><wbr style="background-color: white; color: #141823; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #141823; display: inline-block; line-height: 18px;"></span><span style="background-color: white; color: #141823; line-height: 18px;">使用,也請繼續支持「friday閱讀」。</span><br style="background-color: white; color: #141823; line-height: 18px;" /><span style="background-color: white; color: #141823; line-height: 18px;">↓↓↓↓</span><br style="background-color: white; color: #141823; line-height: 18px;" /><span style="background-color: white; color: #141823; line-height: 18px;">如何下載「friday閱讀」</span><br style="background-color: white; color: #141823; line-height: 18px;" /><span style="background-color: white; color: #141823; line-height: 18px;">手機掃描QR CODE: </span><a href="http://goo.gl/xaLQLI" rel="nofollow nofollow" style="background-color: white; color: #3b5998; cursor: pointer; line-height: 18px; text-decoration: none;" target="_blank">http://goo.gl/xaLQLI</a><br style="background-color: white; color: #141823; line-height: 18px;" /><span style="background-color: white; color: #141823; line-height: 18px;">Android: </span><a href="https://goo.gl/DQokmS" rel="nofollow nofollow" style="background-color: white; color: #3b5998; cursor: pointer; line-height: 18px; text-decoration: none;" target="_blank">https://goo.gl/DQokmS</a><br style="background-color: white; color: #141823; line-height: 18px;" /><span style="background-color: white; color: #141823; line-height: 18px;">※ios版預計8月上市</span></span><br />
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-34883114053129750662015-05-07T18:27:00.000+08:002015-05-07T18:27:50.605+08:00你該談一場「大人的戀愛」<div class="separator" style="clear: both; text-align: center;">
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<span style="background-color: white; font-family: helvetica, arial, 'lucida grande', sans-serif; font-size: 14px; line-height: 18px;"><span style="color: red;">「每個人都愛自己,勝過愛愛情。」 </span></span></div>
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<span style="color: red;"><span style="background-color: white; font-family: helvetica, arial, 'lucida grande', sans-serif; font-size: 14px; line-height: 18px;">尋愛GPS、知名影評人膝關節最新力作 </span></span></div>
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帶你踏過電影主角的苦愛痛腳,over their bodies, </div>
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<span style="color: red;">在愛裡抽高轉骨,成功登大人!</span><span style="color: #141823;"> </span></div>
</span><span class="text_exposed_show" style="background-color: white; color: #141823; display: inline; font-family: helvetica, arial, 'lucida grande', sans-serif; font-size: 14px; line-height: 18px;"><br /> 「在愛情這條路,人人都是受盡委屈,但有誰能與青春<wbr></wbr><span class="word_break" style="display: inline-block;"></span>和解?」<br /><br /> 我們有時是《重慶森林》裡提著金魚的王菲,搭著半山<wbr></wbr><span class="word_break" style="display: inline-block;"></span>扶梯找尋那個人,有時是《愛在黎明破曉時》裡的傑西與席<wbr></wbr><span class="word_break" style="display: inline-block;"></span>林,曾經鼓起中途下車的勇氣,卻不見得能像《愛在日落巴<wbr></wbr><span class="word_break" style="display: inline-block;"></span>黎時》把握重逢的契機。我們在大銀幕上看別人搬演幸福悲<wbr></wbr><span class="word_break" style="display: inline-block;"></span>喜劇,回頭看自己,總為不成熟的過去所捆綁,走不出去。<wbr></wbr><span class="word_break" style="display: inline-block;"></span><br /><br /> 「所有談論感情癥結的我們,都是用孩提時的眼光,重<wbr></wbr><span class="word_break" style="display: inline-block;"></span>複投下充滿不確定感的愛情籌碼。一刻Show Hand,一眼瞬間,我們的愛情都在等待灑脫豪賭。」<br /><br /> 我們在大銀幕上看別人搬演幸福悲喜劇,回頭看自己,<wbr></wbr><span class="word_break" style="display: inline-block;"></span>總為不成熟的過去所捆綁,走不出去。身處瞬息萬變的愛情<wbr></wbr><span class="word_break" style="display: inline-block;"></span>牌局,若不能像個大人瀟灑出手,一再上演悲情劇碼也只是<wbr></wbr><span class="word_break" style="display: inline-block;"></span>剛好而已。<br /><br /> 別讓心中的幼稚鬼阻擋幸福,你該談一場「大人的戀愛<wbr></wbr><span class="word_break" style="display: inline-block;"></span>」。<br /><br />《大人的戀愛》逗點文創<br /><br />遠傳e書城<br />電腦、平板:<a href="http://goo.gl/krhFQN" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://goo.gl/krhFQN</a><br />手機:<a href="http://goo.gl/or7Fdc" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://goo.gl/or7Fdc</a></span>遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-42420213416973266292015-04-15T17:16:00.003+08:002015-04-15T17:16:48.614+08:00數位時代-大數據再進化<div style="background-color: white; color: #141823; font-family: helvetica, arial, 'lucida grande', sans-serif; font-size: 15px; line-height: 20.7000007629395px; margin-bottom: 6px;">
近期出刊雜誌介紹~</div>
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數位時代-大數據再進化<br />你以為你懂大數據,其實你只懂大數據的皮毛。大數據,不只是4V或5V,也並非預測流感或銷售額那麼簡單,當你捲起袖子動手「做」大數據,就會更了解自己的大數據含「金」量,但究竟該怎麼開始、怎麼做、怎麼避免失敗,如何借助大數據創造競爭優勢,將是2015年所有企業必須知道的秘技。</div>
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《數位時代 第251期/4月號/2015》巨思文化股份有限公司</div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-88649828432869724252015-02-16T16:30:00.000+08:002015-02-17T10:11:32.033+08:00書本介紹──趁你還記得-醫生無法教的失智症非藥物療法及有效照護方案<h2 style="background-color: white; font-family: Arial, Helvetica, sans-serif, 新細明體; font-size: 15.0799999237061px; line-height: 1.38; margin: 0px; padding: 0px;">
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<b><span style="font-family: "新細明體","serif";">趁你還記得</span></b><span style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-language: ZH-TW; mso-font-kerning: 1.0pt;">──<b><span style="color: #00b0f0;">醫生無法教的失智症非藥物療法及有效照護方案,</span>侍親<span lang="EN-US">12</span>年心得筆記,兼顧生活品質與孝道!</b></span></h2>
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<b style="font-size: 15.0799999237061px; line-height: 1.38;"><span style="font-family: "新細明體","serif";">小時候,父親是我巨人,把我照顧得無微不至,</span></b></div>
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<b><span style="font-family: "新細明體","serif";">現在,父親變成小孩,換我來照護他。<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<b><span style="font-family: "新細明體","serif";">他不重,他是我父親!<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">一開始是忘東忘西,接下來是混淆記憶,失去常理,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">失智症家人的照護是一條艱辛而漫長的路,卻也是一條不得不陪伴的路,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">不管是不是要陪著家人走上這一遭,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">所有的照護事宜都應該提前了解,千萬不要等到來不及的那一刻,才後悔莫及!<span lang="EN-US"><o:p></o:p></span></span></div>
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時報出版</div>
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<b><span style="color: red; font-family: 標楷體;">趁你還記得,我陪你從容走在名為「忘記」的路。</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<b><span style="color: red; font-family: 標楷體;">趁你還記得,我陪你勇敢面對叫做「失智」的魔。</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<b><span style="color: red; font-family: 標楷體;">趁你還記得,我會緊握你的手,給你溫暖陪伴,直到你離開我的那天!</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<b><span style="font-family: "新細明體","serif";">失智症照護達人伊佳奇,以親身照顧父親十二年的經驗,<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<b><span style="font-family: "新細明體","serif";">慷慨分享醫生、護理人員、日照中心、相關機構無法告訴你的事。<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">本書教你,不</span></b><b><span style="font-family: "新細明體","serif";">再僅</span></b><b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">仰賴醫生開藥,絕對實用</span></b><b><span style="font-family: "新細明體","serif";">、</span></b><b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">人人可上手的居家照護法</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<b><span style="color: red; font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">給失智症家庭:</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">支持您走過那無助的照護之路</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">幫助您在照護上隨時可翻閱的書</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">啟發您照護上的新方法與新點子</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">提前思考與規劃漫長的照護之路</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">有效整合與運用家庭與社會資源</span><span lang="EN-US"><o:p></o:p></span></div>
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<b><span style="color: red; font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">給中壯年子女:</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">幫助父母規劃退休後的生活以遠離失智</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">協助思考父母的心理變化以遠離空虛及憂鬱</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">體會珍惜「父母的健康」是子女重要的資產</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">也可對自己未來提前規劃遠離失智的生活</span><span lang="EN-US"><o:p></o:p></span></div>
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<b><span style="color: red; font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">給醫護專業人員:</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">協助瞭解失智症家庭在照護上所看不見的辛苦與無奈</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">協助體會失智症家屬在照護上的需求</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">可以落實醫療服務的「同理心」</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">體認失智症照護「本土化」與「個別化」的重要性</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">重新思考醫療上對失智症患者「以人為本」的價值</span><span lang="EN-US"><o:p></o:p></span></div>
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<b><span style="color: red; font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">給長照機構人員:</span><span lang="EN-US" style="color: red;"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">提升對失智症患者在照護品質上的教材!</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">協助照護者對失智症非藥物療法的運用!</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">照護者可重新思考對失智症精神行為症狀的照護方式!</span><b><span lang="EN-US"><o:p></o:p></span></b></div>
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<b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">十二年的漫長之路,</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">四千三百八十天血淚交織的照護過程,</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">所有父親遺忘的一切,我都咬牙扛下,</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">一起重新學習過生活,因為他是我的父親。</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<b><span style="color: #c00000; font-family: "新細明體","serif";">•</span></b><b><span style="color: #c00000; font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">失智症,只能吃藥等死?</span><span lang="EN-US" style="color: #c00000;"><o:p></o:p></span></b></div>
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<b><span style="color: #c00000; font-family: "新細明體","serif";">•</span></b><b><span style="color: #c00000; font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">療程都要花大錢才有效?</span><span lang="EN-US" style="color: #c00000;"><o:p></o:p></span></b></div>
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<b><span style="font-family: "新細明體","serif";">直到父母需要子女照顧的那一刻,<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<b><span style="font-family: "新細明體","serif";">我們做子女的人生課題,才真正來臨。<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">所有的失智症內容寫的是學理,伊佳奇的分享是親身血淚換來的。</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">為了失智症父親,伊佳奇在人生事業高峰點毅然放下一切,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">只求專心一意照護逐漸失智的父親。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">為了取得更好的照護,為了更深入了解病情和療法,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">他不畏艱難投入醫學和照護的深層領域,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">一路跌跌撞撞嘗試各種非藥物療法,進修醫學相關知識,取得專業證照,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">了解相關知識和各種資源,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">從失智症的門外漢,一躍成為台灣失智症照護專家。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">如今,伊佳奇將全程經驗整合成書,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">一步一步教你,怎麼準備會診資訊,如何爭取應得權利?<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">哪些資源是有效又免費的?居家照顧與日照中心如何運用,<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-bidi-font-weight: bold;">各種病程常見問題和照護與處理方法等等,幫助大眾免去那些不必要的冤枉路!<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">【作者序】我的悔過書</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這是我的悔過書!</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">但希望能幫您,不會出現我曾犯的過錯!</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這是在學校沒有教的事,長期在醫療專業人士的協助下,是自己從跌跌撞撞及錯誤中學習成長,在這過程中為何有血?為何有淚?</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">為了扶住父親不要跌倒,結果自己手肘受傷縫了好幾針;為了扶著父親走路,他一個拐子,打到在旁扶他的人的鼻樑,鮮血立刻從我太太鼻子流出。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">所幸,父親沒事!</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">離開職場,專心照護他,他卻經常撥打</span><span lang="EN-US">110</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">,報警,兒子要謀財害命;父親住院時,我們著急與醫療人員請教,幫助父親一次一次的渡過難關,他卻是毫無察覺;帶他散步運動,他卻在人潮多的地方,坐在地上,大喊救命;上完廁所,為他擦拭好,才要幫他穿上衣服,結果又有排泄物出來,褲子又弄髒了;復康巴士早已在門外等候多時,連帶影響人家後面的訂車時間,司機生氣抱怨,我們連忙致歉……</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">當初我們曾抱怨,以為他故意找我們麻煩,後來才理解那是他的病症,不是他的本意,我們的淚水只好往肚子吞。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這就是照護失智症長者的生活,只有走過的人,才知其甘苦。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">淚水日子的故事,不勝枚舉,不是只發生在我們家,幾乎所有失智症家庭都會面臨類似的故事,常是欲哭無淚,因為淚水已經流乾了,以淚洗面解決不了問題,每天二十四小時,隨時都可能有新的問題出現,無助是經常出現的心情,如果父親出現笑容,那我們真有如陽光照射我們家中,當父親生氣或失智症精神行為症狀(</span><span lang="EN-US">BPSD</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">)發生時,家中可真是烏雲慘淡。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">因為我無法重新來一次,以更好的照護方式給父親,所以寫下這悔過書。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我希望,我的悔過書,能幫助失智症家庭能建立自己的照護體系與方法,為長者建立非藥物療法的日常生活,降低精神行為症狀,減緩退化,帶給家庭原有的歡樂,他們將來不必活在懊悔中。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我希望,我的悔過書,能幫助家中有年長父母要照顧的中年子女,能為父母建立老年的生活方式,充滿精神支持與慰藉,遠離憂鬱與失智,帶給家庭和樂的氣氛,他們將來不必活在懊悔中。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這些照護的日子裡,我需要感謝許多人,沒有他們的支持與協助,我無法獨自走完這照護的日子。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">首先要感謝的是我太太,王端,沒有她的支持與無怨無悔的協助,在家中有菲傭的情況下,仍自願當「台傭」,不然我可能會成為社會悲劇中的一員,或者成為憂鬱症患者。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">其次,要感謝台北榮總前一般神經內科主任劉秀枝醫師、台北榮總神經內科王培寧醫師、台北榮總前高齡醫學中心劉建良醫師,在我們照護父親的日子中,經常受到我們的打擾,請教他們醫學上、生活照護上等各種問題,他們都不厭其煩的給我們指導。</span><span lang="EN-US"><o:p></o:p></span></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-8158696688641619942015-01-23T16:39:00.000+08:002015-01-23T16:39:00.601+08:001秒遊日本!台灣的日式風情小店<div style="clear: both; text-align: left;">
<span style="font-family: 新細明體, serif; font-size: 12pt;"> </span><span style="font-family: inherit;"><span style="font-size: 12pt;">台灣人到底有多愛去日本</span><span lang="EN-US" style="font-size: 12pt;">?</span><span style="font-size: 12pt;">這個標題最近常看到,最近也常聽到身邊的誰誰誰要去日本玩,但</span><span lang="EN-US" style="font-size: 12pt;">~</span><span style="font-size: 12pt;">礙於時間及金錢,並不是所有人都能這麼常出國,但還是好懷念當時去日本逛過的小店和吃過的料理喔!那怎麼辦</span><span lang="EN-US" style="font-size: 12pt;">?</span><span style="font-size: 12pt;">請看這一期的食尚玩家吧!</span></span></div>
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<a href="http://ebook.fetnet.net/portal/main/index_content_detail_subscribe.jsp?PublishId=201501230003&CategoryId=102"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">食尚玩家</span><span lang="EN-US"> 2015/1/22 </span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">第</span><span lang="EN-US">310</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">期</span></a><span lang="EN-US"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">本期內容簡介</span><span lang="EN-US">:<o:p></o:p></span></div>
<span style="background: white; color: #333333; font-family: "新細明體","serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana;">近年來,不論是連鎖品牌進駐,或是隱身在巷內的小店,台灣愈來愈多日式風情的特色小店,讓很多人有「明明在台灣,怎麼彷彿像來到日本!?」的錯覺。</span><span lang="EN-US" style="color: #333333; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast;"><br />
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</span><span style="background: white; color: #333333; font-family: "新細明體","serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana;">本期邀請青木由香、吳東龍、片方勵、鈴木真知子等在台日人與日本達人,從生活習慣、設計、美食、建築等視角,找尋在台灣看到的日本味,並且推薦他們愛去的日式小店。</span><span lang="EN-US" style="color: #333333; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast;"><br />
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</span><span style="background: white; color: #333333; font-family: "新細明體","serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana;">不只如此,《食尚玩家》更走訪</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast;">14</span><span style="background: white; color: #333333; font-family: "新細明體","serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana;">家超有</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast;">FU</span><span style="background: white; color: #333333; font-family: "新細明體","serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana;">的日式小店,請日本老闆分享為何堅持在台灣開店?什麼樣的家鄉味如此難忘?以及迷戀日本味的台灣老闆,他們如何打造心中理想的和風小店,用溫暖療癒的暖心風格,讓人留連忘返、捨不得離開。另外,精選</span><span lang="EN-US" style="background: white; color: #333333; font-family: "Verdana","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast;">15</span><span style="background: white; color: #333333; font-family: "新細明體","serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Verdana; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana;">個一定要走訪的日式建築,讓你一秒到日本,與家人朋友一起感受幽靜的日式風情。</span><br />
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-47202158140521554752014-12-08T18:34:00.001+08:002014-12-08T18:34:57.485+08:00溫泉.美食.嘉年華~免費下載~<span style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20.7000007629395px;">上上週六氣溫熱到32度,上週六降到14度,一個禮拜就經歷了四季,還有颱風在附近轉......</span><br style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20.7000007629395px;" /><span style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20.7000007629395px;">總之台灣的冬天終於到了,忽然覺得......好想去泡溫泉喔~~看看本書封面人物莎莎一臉享受的樣子,有沒有很揪心呢!</span><br />
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<span style="color: blue;"><a href="http://ebook.fetnet.net/portal/main/index_content_detail.jsp?PublishId=201411050013&CategoryId=101">2014台灣好湯-溫泉美食嘉年華 好康護照</a></span></div>
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<span style="background-color: white; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">2014「台灣好湯-溫泉美食嘉年華」好康護照出版囉!讓你今年享受好湯之餘,更有好康隨行! </span><br style="background-color: white; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;" /><span style="background-color: white; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">「2014台灣好湯-溫泉美食嘉年華」好康護照整合全台17個溫泉區,收錄多達180間合法取得溫泉標章業者的完整資訊,同時亦有二日遊推薦景點,方便您安排溫泉區遊程。此外,憑護照手冊消費還可享有超值優惠,上網登錄發票更可參加抽獎。本護照可免費索取,歡迎多加下載,成為您進行溫泉小旅行時不可或缺的好幫手。</span></div>
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<span style="font-size: x-small;">作者:交通部觀光局</span></div>
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<span style="font-size: x-small;">出版社:英特發股份有限公司</span></div>
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<span style="font-size: x-small;">本手冊預定於2015年1月30日下架</span></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-60708757951414275732014-11-25T11:26:00.001+08:002014-11-25T11:30:06.254+08:00金城武《太平輪》官方劇照登上iLook雜誌封面囉!<div class="separator" style="clear: both; text-align: center;">
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<span style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 18px;">金城武<a href="http://www.ettoday.net/news/20141030/419910.htm" target="_blank">《太平輪》</a>官方劇照登上<a href="http://ebook.fetnet.net/portal/main/index_content_detail_subscribe.jsp?PublishId=201411070004&CategoryId=102" target="_blank">iLook雜誌</a>封面囉!</span><br />
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<a href="http://ebook.fetnet.net/portal/main/index_content_detail.jsp?PublishId=201411190026&CategoryId=101" target="_blank">太平輪一九四九(增修版):航向台灣的故事</a></h4>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">以優美易讀的散文體,記敘大時代中悲歡離合的真實故事,除提供珍貴史料、照片重塑歷史現場外,更細膩生動的描寫人性、情感,讓我們全面地了解一九四九年兩岸的動盪時局,也為書中人物六十年來仍無法撫平的生離死別之慟而動容。 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">◎增修改版 </span><br />
<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">新增二版追記、〈最後的生還者〉及「出版之後」送張桂英回家與海祭……等太平輪生還者及受難家屬追蹤紀事與照片 </span><br />
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">他們聽說,台灣四季如春,物產豐隆,於是許多人變賣家產、攜家帶眷, </span><br />
<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">擠上這艘航向南方的船舶,尋找一生的太平歲月…… </span><br />
<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">有人帶著期待及仰望的心,卻到不了台灣, </span><br />
<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">有人因為到了台灣,在這片島嶼活出了精彩人生, </span><br />
<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">有人因著這艘船,在溫暖的島嶼看見全世界…… </span><br />
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">二次世界大戰以後,從一九四六年到一九四九年間,大批新移民踏上台灣的土地,加入了台灣新住民的行列。隨著國共兩黨局勢緊張,原來每週定期往返上海與基隆之間的太平輪,就這樣成為人們從上海到台灣的逃難船。他們只聽說台灣四季如春,有甜美的香蕉與鳳梨,於是許多人變賣家產,攜家帶眷,想盡辦法擠上這艘航向南方的船舶,尋找一生的太平歲月。 </span><br />
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">一九四九年一月二十七日,正逢農曆小年夜,黃浦江頭擠滿了人等著上船。而這時太平輪已被沉重的鋼條壓得傾斜。直到傍晚這艘船才啟航。夜裡,為了閃躲宵禁,沒有掛信號燈的太平輪與運煤船建元輪迎面撞上,約莫子夜十二點,船沉沒在浙東舟山海域……官方統計在海上漂流的生還者只有三十六名,近千名乘客沉入舟山群島附近,一輩子渡不過黑水溝,也踏不上台灣的港岸。 </span><br />
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">有人出生在太平輪上;有人一家大半皆死於船難,帶著心痛的記憶過了一生;也有人因為到了台灣,在這片島嶼活出了精彩人生。本書作者採訪了船難生還者、遺腹女、船公司員工後代等,受難者家屬如著名球評家張昭雄、國際知名刑案鑑識專家李昌鈺、知名音樂家吳漪曼、回教聞人常子春等,以及因錯過船班而與死神擦肩而過、搭著其他班次來台的名人也述說著當年的回憶…… </span><br />
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">時光荏苒六十年,太平輪牽引的生死別離,有如記憶的拼圖,勾勒出大時代的故事。而他們都是台灣的共同記憶!</span><br />
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相關書籍介紹</h3>
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《國父與他的日本友人:一段被封印的史實》</h4>
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<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">日本巨富梅屋庄吉不僅拯救了宋慶齡與孫文的禁斷之戀,</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">更無條件奉上全部資產作為辛亥革命的資金,</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">究竟他與國父之間存在著怎樣的盟約?</span><br />
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<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">這段未被揭露的故事透過本書 首度公開。</span><br />
<br style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;" />
<b style="background-color: white; border: 0px none; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px; margin: 0px; outline: none 0px; padding: 0px;">不能說的祕密</b><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">支持孫文及辛亥革命直到最後的梅屋庄吉</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">封印在遺書中的驚愕史實</span><br />
<br style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;" />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">在商業電影興起期間積攢巨萬財富的男人</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">為了推翻清朝,持續送武器、資金給孫文的男人</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">拯救宋慶齡禁斷之戀的男人</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">和妻子阿德一同藏匿柳原白蓮的俠義男子</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">因為廣田弘毅的請託,為了日中和平奔走的男人</span><br />
<b style="background-color: white; border: 0px none; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px; margin: 0px; outline: none 0px; padding: 0px;">遵守盟約到死的男子生涯</b><br />
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<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">有個日本人捧著二兆日圓跟隨孫文的革命!</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">靠電影產業興起而累積的巨額財產,梅屋庄吉眉頭沒皺一下就給了孫文。二人之間有什麼樣的盟約?在梅屋死後,這些曾被禁止公開的資料,透過他的曾孫而有機會重見天日。</span></div>
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<div style="background-color: white; color: #232323; font-family: Arial, Helvetica, sans-serif, 新細明體; font-size: 13px; line-height: 23.3999996185303px; margin-bottom: 15px; padding: 0px; text-align: justify;">
<b style="background-color: white; border: 0px none; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px; margin: 0px; outline: none 0px; padding: 0px;">本書特色<br /><br />認識課文外的孫文和宋慶齡</b><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">作者曾在二○○八年胡錦濤到日本時,於日比谷松本樓餐廳為胡主席講述孫文相關資料,這間餐廳的一樓擺放著宋慶齡愛用的鋼琴。</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">本書內容並非常見的一般話題,新鮮而有輔助資料的題目非常豐富。</span><br />
<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">上海的宋慶齡陵墓周圍,販賣著各種各樣的畫像,其中最受好評的就是本書中刊載的「閱讀中的宋慶齡夫人」。</span><br />
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<span style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19.5px;">「富貴在心」是梅屋庄吉最喜歡的話,意思是「財富和尊嚴並非財產或名聲這些外來物,其實它們存在自己的心中」。在變化激烈的時代,穿梭亞洲各國的瀟灑庄吉帶給周圍的人許多影響。</span></div>
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作者介紹</h4>
<br />小坂文乃(Kosaka‧Ayano)<br /><br />出生於東京,中學及高中時代居住在英國。立教大學社會學部觀光學科畢業。畢業後任職於Waterford Wedgewood Japan股份有限公司,之後進入日比谷松本樓。現為常務董事企劃室長。<br />日英協會會員、「孫文與梅屋庄吉研究中心」(上海)顧問、同濟大學亞洲太平洋研究中心顧問研究員、櫻美林大學東北亞洲綜合研究所客座研究員。二○一○年、於上海萬博舉辦「孫文與梅屋庄吉展」。以梅屋庄吉曾孫的身分,於國內外舉辦相關展示會及演講會。</li>
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譯者介紹</h4>
謝育容<br /><br />專職譯者。譯有《我們生活的風景》(布克文化)、《展現品味的社交禮儀》、《世界醃漬美食DIY》、《一口30下》、《企業回收最佳實務》、《賽局理論圖解》、《99%水蜜桃族沒發覺的工作規則》(商周出版)等書籍。</li>
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原文書名/革命をプロデュースした日本人 /講談社<br />
中文出版:商周<br />
數位出版:華雲數位<br />
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<span style="color: #38761d;">遠傳e書城:<a href="http://ebook.fetnet.net/portal/main/index_content_detail.jsp?PublishId=201410030007&CategoryId=101" target="_blank">國父與他的日本友人:一段被封印的史實</a><span id="goog_1296532714"></span><span id="goog_1296532715"></span><a href="https://www.blogger.com/"></a></span><br />
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※本書改編的電視劇由東京電視台在2014年2月26日放送<br />
<a href="http://www.tv-tokyo.co.jp/tattaichido/index.html">http://www.tv-tokyo.co.jp/tattaichido/index.html</a></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-48667950485556356772014-11-02T16:00:00.000+08:002014-11-02T16:00:02.592+08:00天氣變涼!就想吃火鍋了~<h3 class="r" style="background-color: white; font-family: arial, sans-serif; font-weight: normal; margin: 0px; overflow: hidden; padding: 0px; text-overflow: ellipsis; white-space: nowrap;">
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<span style="font-family: 新細明體, serif; font-size: 13.5pt;">霜降過後,便是迎來冬季的氣息了,不知道你是否察覺,因為潤九月的關係,今年</span><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="font-family: 新細明體, serif; font-size: 13.5pt;">憶起火鍋暖和身子的美好滋味呢?那麼,快快找三五好友一起來團聚吃鍋吧!</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="font-family: 新細明體, serif; font-size: 13.5pt;">《食尚玩家》本期以鍋物為主題,為刁嘴的讀者精挑細選出</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">CP</span><span style="font-family: 新細明體, serif; font-size: 13.5pt;">值高、最不可錯過</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="font-family: 新細明體, serif; font-size: 13.5pt;">的麻辣鍋、酸菜白肉鍋、養生鍋、日式涮涮鍋、羊肉爐與薑母鴨等必吃的經典鍋</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="font-family: 新細明體, serif; font-size: 13.5pt;">物,有了本期最強鍋物指南,今年冬天的「火鍋祭」,再也不用煩惱。</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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本期附贈國際旅展必"敗"指南</div>
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※內容簡介來源為本期內容</h3>
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<a href="http://ebook.fetnet.net/portal/main/index_content_detail_subscribe.jsp?PublishId=201410310031&CategoryId=102" target="_blank">食尚玩家第304期</a></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-89364271336128392762014-10-31T11:02:00.001+08:002014-10-31T11:02:28.642+08:00只剩三天,書房裡的人生劇場倒數計時~現在是各大百貨週年慶期間,其實,我們也有週年慶的,而且......就快結束了(天兒呀~)<br />也許來本部落格逛的人不多(泣~)但難得的週年慶不記錄一下怎麼行呢!<br />
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-92049428171538191712014-10-24T16:30:00.000+08:002014-10-24T16:11:04.382+08:00遠傳e書城,讓你「食」在安心!!<br />
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-54727399614136895992014-09-23T16:52:00.001+08:002014-09-23T17:02:21.815+08:00《軍中樂園》一個鮮花與槍托,希望與壓抑共存的年代。<div class="separator" style="clear: both; text-align: center;">
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">我們曾經如此相信 直到發現全是謊言,但之後會知道 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">這其實是命運 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">導演鈕承澤深情凝望歷史記憶第四部劇情長片 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">阮經天、萬茜、陳意涵、陳建斌 ◎ 領銜主演 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">美麗的小島 荒謬的命運 跨時代的青春記憶 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">電影九月五日_全國院線正式上映 憑票入場 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">一段被允許玩弄的。過去。 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">每當說起「八三么」──這個無數台灣男人曾經用身體、憑想像, </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">一次又一次地、雄糾氣昂又不覺羞恥地,去玩樂、意淫過的地方, </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">總是鼓噪著巨大的槍砲。八三么的女人早就習慣,因為習慣痛苦, </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">所以習慣微笑。沒人在乎她們如何到來,多麼想走,卻無處可逃。 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">時間等久了,男人的偉大抱負和巨大槍砲在她們眼裡,不過風塵… </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">只是風塵裡若有一絲真情,供應感官需索的樂園,也會掀起風暴… </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">「那天是我第一次清楚地看見她們。」 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">1969年。國民黨政府播遷來台已廿年,久坐困局仍堅持反攻大陸。 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">新兵羅保台抽中外島,前往金門。役期三年。他不理解,人為何要當兵?為什麼沒有選擇。直到他遇上一群「八三么」裡的女人。 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">男人來這裡埋怨籤運不好,這群女人淪落至此似乎才是命中註定,要為領袖未酬壯志獻身。結果男人女人全都被困在這裡。 </span></div>
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px; text-align: left;">在希望和壓抑並存的年代裡,龐大的時代環境,肇生多少的禁錮和犧牲?本書帶我們回到一段曾經舉國一心的保守年代裡,回顧已逝的金門風土,往昔的國軍精實,還有,忠貞轟烈的男歡女愛。傷痛記憶化作故事,面對無法選擇的命運,總有些人不甘於被命運否定,要在樂園裡動真槍實彈的真感情。 </span></div>
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※本篇標題文摘自電影官網粉絲團</div>
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<a href="https://www.facebook.com/paradiseinservice/timeline">電影「軍中樂園」FB</a></div>
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<span style="font-family: 標楷體;">內文試讀:<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">一九六九,國民黨撤退來台已屆滿二十年。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">十萬大軍駐守金門前線,砌造了一座堅實的城,黃沙地上一座座基地碉堡,通連著地底彎曲綿延的坑道,家家戶戶握有槍枝,海岸線密密實實鋪滿地雷。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">此後,只剩下漫長的等待。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">嚴密的防線,敵人進不來,他們也出不去。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">等待著一場從未發生的戰爭,等待著自由的天光,等待著回家,等待著奇蹟。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">走了這麼遠,等了這麼久,到底還能盼望什麼?<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">時代圍住了這座島嶼,金門。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">禁錮之島,無論是誰,只要一踏上這兒,便再也逃脫不了它的束縛。。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">但滿身傷痕的人們,還要活下去,還得活下去,他們打造一座樂園。一面幻想著遙不可及的美麗世界,一面反覆做著征服者的夢。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">然而夢裡若有一點點真實,那怕是輕賤髒醜,一點點都可貴。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: 標楷體;">1.<o:p></o:p></span></div>
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<span style="font-family: 標楷體;">今天的台北火車站充滿離情依依,距離通知單上的集合時間,還有半小時,小寶伸長脖子四處張望,想尋覓他熟悉又期待的那個身影,雖然他有一百八十二公分高,頗為鶴立雞群,但到處擠滿黑壓壓的人頭,實在很難在一時之間就辨認出誰。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">在車站北側門的出口處等待,他想起上個星期日在南京西路的咖啡廳。那是他當兵前和淑芬的最後一次約會。淑芬家教嚴格,假日也常常有家庭活動,好不容易編了謊,跟母親說是和女同學去看展覽,溜出了門。為了這最後一次約會,小寶還拒絕了平時最疼他的爺爺奶奶為他辦的餞行聚會。爺爺會體諒我的。小寶心裡雖然有些歉意,但很快就被他拋諸腦後,滿心只想著和淑芬最後相聚的幾小時該怎麼度過。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「等我回來之後,馬上就會有工作了,之前商場的委員會秘書說我可以先去他們那邊,他說我很有潛質,很看好我。」小寶平時不是愛說大話的人,但今天情況有點不同,他下意識的吹捧自己,無非是想把淑芬抓得更緊。三年,誰知道三年之後一切會怎麼樣。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">對小寶來說,淑芬漂亮又會唸書,初戀情人如此完美,簡直是天上掉下來的禮物,他的朋友們都愛虧他,羅保台你真的狗屎運,不知道淑芬上輩子欠你什麼,居然會看上你。他和淑芬交往半年,一直只維持在牽手的階段,「純純的愛」,那句在電影海報上常出現的標語,大概就是那樣子的狀態。有一次在商場裡亂晃,經過一家舶來精品店,看到玻璃櫃裡光滑精緻的瓷娃娃,他忽然覺得好像淑芬,還有一種最近商場裡流行的蛋殼裝飾品,薄薄脆脆的蛋<span lang="EN-US">?</span>鏤刻著精細的雕花,他連碰都不敢碰,深怕一不小心就會把它捏碎,就是這樣的感覺,讓他充滿想要好好保護淑芬的心情,這就是男人的氣概吧,小寶得意地想。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「在商場工作,要做什麼啊?」淑芬邊撕開奶油球,倒進咖啡裡,拿起湯匙攪拌著。她今天穿了淺黃色素面的無袖及膝棉質洋裝,很有夏天的氣息。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「之前不是幫天橋上那個皮鞋攤找到店面嗎?就是類似那種工作。」還在念開南高工的時候,小寶每到假日就和朋友約在剛開幕沒多久的中華商場逛街、吃飯,混一整天,把每一棟樓都逛得熟透,有一次和天橋上的皮鞋攤老闆聊起有個店面甫貼出招租的紅單,皮鞋攤老闆請小寶立刻帶他去看。撕去紅單,皮鞋攤正式入駐商場,老闆為了答謝小寶的介紹,包給他<span lang="EN-US">20</span>元的紅包。這是小寶人生中第一筆酬勞,他第一次發現原來賺錢並不難。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「妳知道中華商場有幾個店面嗎?」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">淑芬搖頭。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「八棟樓,忠孝仁愛信義和平,一棟三層,店面有大有小,平均有兩百個店面,總共一千六百多家。」小寶表情頗神氣地說出這些數字。「店面一直在流動,有人生意不好決定歇業,有人賺夠了想退休,就有店面會空出來,然後天橋上的想進來,已經有店面的想換到人潮更多的精華位置。」小寶坐直身體,正色說道,「幫店家找到理想的店面,就是我的工作。」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「不找一個正當工作嗎?」<span lang="EN-US"> <o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">小寶頓時有點語塞,「這也不是不正當啦,做這個,是看業績,抽佣金,賺得多又快。」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「像我爸那樣,公務員,不是挺好?」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「妳爸那不一樣,你爸是高級公務員,還分配這麼大的宿舍,一般公務員就領一份死薪水,每天坐辦公室,太悶了。」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「我覺得穩定比較好。」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「再說吧,反正我還有三年可以慢慢考慮。」察覺到淑芬的些微不認同。小寶趕緊打斷這個話題,他不應該在這時花時間跟淑芬溝通這個,「我們之後可以慢慢討論。」他伸手出去,握住淑芬白皙的手腕。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「三年後,我就是一個真正的男人了。」其實,小寶也是聽學長們說的,為什麼當兵會變成真正的男人,他也不清楚,但大家都這麼說,他也就這麼相信了。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「我有交代阿仁他們幫我照顧妳 有什麼事情可以找他們幫忙。」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">淑芬垂下頭,低聲說,「我會寫信給你。」聲音細得幾乎聽不見。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">時間沈默地在兩人之間流逝。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">三年。小寶想著,三乘以三百六十五天,一千多一點點的日子,應該很快就能數完吧,在開南唸五年,一下子也就過去了,三年算得了什麼。只是,我們也才交往半年,半年可以抵得了三年嗎?<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">「淑芬。」小寶欲言又止,淑芬抬眼看他,只見小寶深鎖眉頭,表情有些糾結,「等我回來。」<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">半小時過去了,淑芬還沒出現,他掏出口袋的零錢,走向公共電話,深呼吸,撥了淑芬家的號碼,嘟、嘟,響了幾聲,「喂,王公館您好。」應該是淑芬媽媽接的電話,他立刻掛上話筒,像是要把身體裡所有氣體擠出來似的呼了一大口氣。在原地呆立了十秒鐘後,他舉起雙手用力刷了刷臉,拎起腳邊的行李,走向新兵報到櫃台。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">火車緩緩起行,駛離台北車站。他癱在深藍色的皮質軟墊座位上,看著車窗外他最熟悉的中華商場逐漸因接近而變得巨大,而後再慢慢遠離,直到在視線範圍消失。<span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 標楷體;">手裡擰著剛從皮夾子裡抽出來的照片,是巧笑倩兮的淑芬。「等我回來,我們就結婚吧。」小寶本來打算今天對淑芬說這句話,結果沒有說成。此時仍浸在別離的憂愁情緒裡,他還不知道,未來三年裡發生的一切,遠不只是沒機會說成這句話如此簡單而已。<span lang="EN-US"><o:p></o:p></span></span></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-124710614005035532014-08-29T18:43:00.002+08:002014-08-29T18:46:15.133+08:008/21~9/30恐怖懸疑小說展<br />
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活動期間(8/21~9/30),看參展書籍獨享優惠折扣!<br />
購書再享週週抽<蘿絲瑪麗的兒子:失嬰記電子書>&<Lynx修容組>!<br />
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鬼門關了,喜歡恐怖懸疑氛圍的讀者們來大膽看經典恐怖小說吧!<br />
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<span style="color: red;">★</span><span style="background-color: white; color: #0b5394;">部分書籍已更換為e-pub版,手機閱讀更方便喔!</span><br />
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電腦、平板:<a href="http://ebook.fetnet.net/portal/main/event.jsp?id=1025521">http://ebook.fetnet.net/portal/main/event.jsp?id=1025521</a><br />
智慧型手機:<a href="http://ebook.fetnet.net/portal/mobile/event.jsp?id=1025634&preview=yes">http://ebook.fetnet.net/portal/mobile/event.jsp?id=1025634&preview=yes</a><br />
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-遠傳e書城-<br />
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<br />遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-14114922617278821782014-08-04T12:09:00.002+08:002014-10-31T11:48:26.344+08:00<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;">8/5會員日,這次讓大家來挑免費書~</span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;">想看《小星星》的舉手說「1」</span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;">想看《血色童話》的舉手說「2」</span><br />
<span style="color: #333333; font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">請到e書城臉書粉絲團進行票選~<br /><a href="https://www.facebook.com/pages/%E9%A8%8E%E6%A8%93%E4%B8%8B-The-Corner/354448164621211?hc_location=timeline" target="_blank">騎樓下 The Corner</a></span></span><br />
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<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;">票數最多的8/5就可以來書城免費下載喔!</span><br />
<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;"><br />《小星星》簡介:<a href="http://goo.gl/QmeAoD" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://goo.gl/QmeAoD</a><br />一名過氣歌手在森林救回了被半埋的垂死女娃,她的哭聲宛如天籟,能撫平所有傷痛,他決定將她帶回扶養;10多年後,一樁駭人的悲劇發生了...<br /><br />《血色童話》簡介:<a href="http://goo.gl/5D2rro" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://goo.gl/5D2rro</a><br />這是一本發生在瑞典郊區小鎮的吸血鬼小說,但卻不同於一般的吸血鬼。這裡的吸血鬼依萊,是個活了兩百年的小孩。恐怖之外,有許多逃脫不開的無奈與辛酸...</span><br />
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<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;"><br /></span>
<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;"></span>遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-66885652556446581082014-07-29T15:33:00.001+08:002014-07-29T15:50:47.409+08:00<div class="separator" style="clear: both; text-align: center;">
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px; text-align: left;">史丹佛商學院列出了今夏必讀十本書,其中兩個作者的書小編也很推薦唷</span></div>
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<br style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px; text-align: left;" /></div>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px; text-align: left;">塔雷伯全新改版之作《隨機騙局》,更容易閱讀,讓我們從隨機卻足以讓人慘敗的案例中覺醒</span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px; text-align: left;">電腦版:</span><a href="http://goo.gl/jDtkav" rel="nofollow nofollow" style="background-color: white; color: #3b5998; cursor: pointer; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px; text-align: left; text-decoration: none;" target="_blank">http://goo.gl/jDtkav</a><br />
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<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px; text-align: start;">-遠傳e書城-</span></div>
<br />遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-90968487240591165482014-07-15T14:08:00.000+08:002014-07-15T14:08:33.502+08:00過個不一樣的暑假,充實外語吧~音速老師教你一口氣解決50項日文難題<span style="color: #274e13; font-family: Trebuchet MS, sans-serif;">暑假已經過了2週,除了用力玩以外,有沒有想過要多充實一下外語能力呢?</span><br />
<span style="color: #274e13; font-family: 'Trebuchet MS', sans-serif;">那學日文好了,但日文看似簡單,文法卻很複雜,老是搞不懂什麼時候該用什麼句子,怕用錯句子會好尷尬,看起來是同一句話,但意思卻不太一樣??</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9pX5BFy465oKRvwLP8aMKX7NB9x9D3WToTr2wf-5yS7AZTDal6HVD_Ax9RjBBRlbiRo041C9rOqsY7C5x4BA5bqtyRTEPGmpKL3rQW-966BWQgXYqbJWLveXOZVtviHP8o2NRHbYzi4tR/s1600/A2200510.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9pX5BFy465oKRvwLP8aMKX7NB9x9D3WToTr2wf-5yS7AZTDal6HVD_Ax9RjBBRlbiRo041C9rOqsY7C5x4BA5bqtyRTEPGmpKL3rQW-966BWQgXYqbJWLveXOZVtviHP8o2NRHbYzi4tR/s1600/A2200510.jpg" height="320" width="250" /></a></blockquote>
<h4 style="text-align: center;">
<b>音速老師教你一口氣解決50項日文難題</b></h4>
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<b><span style="color: red; font-family: "新細明體","serif"; font-size: 14.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">「這時候可以這樣說嗎?」</span></b><b><span lang="EN-US" style="color: red; font-family: "Verdana","sans-serif"; font-size: 14.0pt;"><o:p></o:p></span></b></div>
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<b><span style="color: red; font-family: "新細明體","serif"; font-size: 14.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">「為什麼從日劇聽到的句子文法,跟我學的文法不同呢?」</span></b><b><span lang="EN-US" style="color: red; font-family: "Verdana","sans-serif"; font-size: 14.0pt;"><o:p></o:p></span></b></div>
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<span style="font-family: "Arial Unicode MS","sans-serif";">■</span><span style="font-family: "新細明體","serif";"> </span><span lang="JA" style="font-family: "新細明體","serif"; mso-fareast-language: JA;">「いいです」是答應還是拒絕?</span><span lang="EN-US" style="font-family: "新細明體","serif"; mso-fareast-language: JA;"><o:p></o:p></span></div>
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<span style="font-family: "Arial Unicode MS","sans-serif";">■</span><span style="font-family: "新細明體","serif";"> 為什麼</span><span lang="JA" style="font-family: "新細明體","serif"; mso-fareast-language: JA;">課長要我幫忙影印資料,我回答「はい、</span><span lang="EN-US" style="font-family: "新細明體","serif"; mso-fareast-language: JA;"><ruby><span lang="JA">大</span><rp>(</rp><rt style="font-family: "MS Gothic"; font-size: 6.0pt; layout-grid-mode: line;">だい</rt><rp>)</rp></ruby><span style="font-size: 12pt;"><ruby><span lang="JA">丈</span><rp>(</rp><rt style="font-family: "MS Gothic"; font-size: 6.0pt; layout-grid-mode: line;">じょう</rt><rp>)</rp></ruby><span style="font-size: 12pt;"><ruby><span lang="JA">夫</span><rp>(</rp><rt style="font-family: "MS Gothic"; font-size: 6.0pt; layout-grid-mode: line;">ぶ</rt><rp>)</rp></ruby></span></span></span><span lang="JA" style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-fareast-language: JA;">です」</span><b><span style="font-family: 新細明體, serif; font-size: 12pt;">會被罵呢?<span lang="EN-US"><o:p></o:p></span></span></b></div>
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<span style="font-family: "Arial Unicode MS","sans-serif";">■</span><span style="font-family: "新細明體","serif";"> </span><span lang="JA" style="font-family: "新細明體","serif"; mso-fareast-language: JA;">課本上說「〜ている」是「現在~」的意思,所以「</span><span lang="EN-US" style="font-family: "新細明體","serif"; mso-fareast-language: JA;"><ruby><span lang="JA">結</span><rp>(</rp><rt style="font-family: "MS Gothic"; font-size: 6.0pt; layout-grid-mode: line;">けっ</rt><rp>)</rp></ruby><span style="font-size: 12pt;"><ruby><span lang="JA">婚</span><rp>(</rp><rt style="font-family: "MS Gothic"; font-size: 6.0pt; layout-grid-mode: line;">こん</rt><rp>)</rp></ruby></span></span><span lang="JA" style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-fareast-language: JA;">しています」是「現在正在結婚」之意嗎?</span><span lang="EN-US" style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;"><o:p></o:p></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">【本書特色】</span><span lang="EN-US"><o:p></o:p></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">「啊!原來是這個意思!」只要看這一本,讓你對日文不再一知半解</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">作者統計台灣學生最易感到困惑的的五十個日文問題,為大家一一解惑。</span><span lang="EN-US"><o:p></o:p></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">從日常生活學會真正的日文</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">那些你在生活中、日劇裡,感到困惑的日語問題,都會在這本書得到解答。</span><span lang="EN-US"><o:p></o:p></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">從文法到字彙,作者以深入淺出的方式,讓你一看就懂</span><span lang="EN-US"><o:p></o:p></span></b></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">由問答方式引導,讓日語學習不再與自己距離遙遠。</span><span lang="EN-US"><o:p></o:p></span></div>
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<span style="color: #0d0d0d; font-family: "新細明體","serif"; font-size: 14.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">朱育賢(</span><span lang="EN-US" style="color: #0d0d0d; font-size: 14.0pt;">KenC</span><span style="color: #0d0d0d; font-family: "新細明體","serif"; font-size: 14.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">)</span><span style="color: #0d0d0d; font-size: 14.0pt;"> </span><b><span lang="EN-US" style="color: #0d0d0d; font-family: "Calibri","sans-serif";"><o:p></o:p></span></b></div>
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<span style="color: #0d0d0d; font-family: "新細明體","serif"; mso-ascii-font-family: DFMingMedium-B5; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt; mso-hansi-font-family: DFMingMedium-B5;">出生於</span><span lang="EN-US" style="color: #0d0d0d; font-family: "DFMingMedium-B5","sans-serif"; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt;">1985</span><span style="color: #0d0d0d; font-family: "新細明體","serif"; mso-ascii-font-family: DFMingMedium-B5; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt; mso-hansi-font-family: DFMingMedium-B5;">年,專業中日口譯及語言學習顧問,不定期往返台灣和日本,無語言背景、自學第二年即通過日文一級檢定。</span><span lang="EN-US" style="color: #0d0d0d; font-family: "DFMingMedium-B5","sans-serif"; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt;"><o:p></o:p></span></div>
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<span style="color: #0d0d0d; font-family: "新細明體","serif"; mso-ascii-font-family: DFMingMedium-B5; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt; mso-hansi-font-family: DFMingMedium-B5;">現為台灣最大日語學習網站「音速日語」負責人,宗旨為「逃離痛苦學習、以語言享受生活」,倡導正確、高效率的外語學習方法。會員遍及海內外,網站瀏覽人次突破千萬、</span><span lang="EN-US" style="color: #0d0d0d; font-family: "DFMingMedium-B5","sans-serif"; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt;">FaceBook</span><span style="color: #0d0d0d; font-family: "新細明體","serif"; mso-ascii-font-family: DFMingMedium-B5; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt; mso-hansi-font-family: DFMingMedium-B5;">專頁則擁有超過</span><span lang="EN-US" style="color: #0d0d0d; font-family: "DFMingMedium-B5","sans-serif"; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt;">12</span><span style="color: #0d0d0d; font-family: "新細明體","serif"; mso-ascii-font-family: DFMingMedium-B5; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt; mso-hansi-font-family: DFMingMedium-B5;">萬名粉絲。</span><span lang="EN-US" style="color: #0d0d0d; font-family: "DFMingMedium-B5","sans-serif"; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt;"><o:p></o:p></span><br />
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<span style="color: #0d0d0d; font-family: "新細明體","serif"; mso-ascii-font-family: DFMingMedium-B5; mso-bidi-font-family: DFMingMedium-B5; mso-font-kerning: 0pt; mso-hansi-font-family: DFMingMedium-B5;">※電子版無朗讀MP3</span></div>
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<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">電腦 / 平板-><a href="http://ebook.fetnet.net/portal/main/index_content_detail.jsp?PublishId=201407020018&CategoryId=101" target="_blank">音速老師教你一口氣解決50項日文難題</a></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">智慧型手機-><a href="http://ebook.fetnet.net/portal/mobile/book.jsp?PublishId=201407020018&ProdType=SINGLE" target="_blank">音速老師教你一口氣解決50項日文難題</a></span><br />
<br style="color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;" />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">-遠傳e書城-</span></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-60320834319029596192014-06-20T10:30:00.000+08:002014-08-14T14:11:20.449+08:00不擇手段,只以滿足消費者為先的萬貨之店--《什麼都能賣—貝佐斯如何締造亞馬遜傳奇》讀後小記<div style="text-align: center;">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh86KbS2s2N1WrHNl9lCnEmjLp-c2xuK5wsAAbeYv5Pgo1rn7ScYt8wYwRiLcFVHNJvefsSJK6Hxeei4SGgCntLfE216Nb8jXjv3AvuSfmmAc1Xz0SB8MoCwE3ZGHdUE2NsKQOkP36ZpAaB/s400/1avKByPol7k0eUQ0xDTA6AUZtd4JgLeR_fdWfN_FNzY%5B1%5D.jpg" height="400" width="327" /></div>
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">假如您是1999, 2000年左右就開始重度使用網路服務,或者根本就是網際網路產業的工作者,也許有時候不免會想到一件事「當年的網路先驅、巨擘們,而今安在哉?」</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">是啊,雅虎雖然在瀏覽頁次上還算是數一數二,但論起影響力已經無法與後起之秀Google、Facebook比擬。曾經是電子商務典範之一的eBay,如今也少被提起。微軟雖然併購了許多膾炙人口的網路服務,卻則始終不能轉型成一家具網路思維的公司。而問起現在使用者常用的網站或服務,大多是都是這幾年的產物,讓人不禁會疑惑,到底是怎麼了,為什麼他們無法延續過往的榮光,難道是因為網際網路這個產業格外的喜新厭舊?</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">不過有一家公司,從網際網路產業的萌芽期就開創,到現在仍然廣為使用者愛用,甚至已被公認為目前四家最具影響力的科技公司(其他三家分別是Apple, Google, Facebook)之一,這一家公司就是Amazon,亞馬遜網路書店(或者不應該再稱為網路書店了,雖然書仍是他們重要的銷售產品,也感覺已經叫習慣),一家你可以買到從實體到虛擬各種商品的「萬貨之店」。</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">亞馬遜之所以可以歷經屹立不搖且日漸壯大,由圖書的領域一路發展到無所不賣,甚至挑戰與超越不同領域的零售巨頭如邦諾書店、沃爾瑪、eBay…,在《</span><a href="http://www.books.com.tw/products/0010633925" style="background-color: white; color: #826b00; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start; text-decoration: none;" target="_blank">什麼都能賣—貝佐斯如何締造亞馬遜傳奇</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">》一書中,你會發現答案既困難,又簡單,就是—</span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">總是提供給顧客最好的,包括價格、服務、選擇。不論是已經存在的、尚未出現的需求,都設法予以滿足</b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">。</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">從賣實體書、各種類別商品、提供交易平台(不惜與自己的商品競爭)、設置雲端伺服器服務(AWS)、進軍電子書(包括生產Kindle 硬體與建立生態圈),一次又一次的進擊與蛻變,都是因為要滿足顧客的需求,而不擇手段的去達成。</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">是的,不擇手段的,甚至是以對自己、對合作夥伴、對競爭者來說都幾近嚴酷的方式去達到給消費者最便宜的價格以及最佳服務、最高滿意的目標。期間你會看到大環境的變化(網路泡沫、金融海嘯)、競爭態勢的變化(實體零售亦友亦敵、技術與、產業生態圈的發展)、自身能力的變化(由技術弱勢逐漸提升到科技領先),但是貝佐斯不改其志,總是遙瞰著沒有盡頭的遠方似的,冷靜自持的領著這龐大的體系一步一步前進,只要是違背了「給消費者最好的」的聖律的,就會收到他只寫了一個「?」的電子郵件,質問並要求這件事被解決,沒有妥協與藉口。</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">也許這也就是亞馬遜可以歷經20年仍持續發展的主因之一吧,不過我更願意相信在那背後,貝佐斯不只是一個生意人而已,正如書中引用他發給主管們的一份備忘錄中提到的,他覺得有些公司固然在行業中位居翹楚也被廣泛使用,但是卻「不酷」,他認為酷與不酷的公司之間的差異是—</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">「粗魯不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 強凌弱不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 緊迫盯人不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 年輕很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 冒險很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 勝利很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 有禮很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 擊敗無情的大公司很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 發明很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 探險家很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 征服者不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 過度關注競爭者不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 給別人權能很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 只為公司攫取價值不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 領導很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 信念很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 坦率很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 迎合大眾口味不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 虛偽不酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 貨真價實很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 遠大的思想很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 出乎意料很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 傳教士很酷</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;"> 傭兵不酷」</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">也許這些想法也是貝佐斯在征戰二十年之後的反思吧,在《</span><a href="http://www.books.com.tw/products/0010633925" style="background-color: white; color: #826b00; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start; text-decoration: none;" target="_blank">什麼都能賣—貝佐斯如何締造亞馬遜傳奇</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">》中,作者盡可能希望為讀者呈現亞馬遜發展故事的脈絡與全貌,而價值評判與論斷則交給身為讀者的你我。</span><br />
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;" />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-align: start;">亞馬遜與貝佐斯的故事仍在延續,此刻也許是個蠻適合來看看這個進行中的傳奇的時刻,推薦給對網路產業或創業有興趣的朋友們。</span></div>
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資料來源:bestguy 通信</div>
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原文發表於:2014年5月5日</div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-15795183413635193132014-06-16T18:32:00.000+08:002014-06-20T11:46:43.261+08:00參加情人節和春漾活動的妳/你收到贈品了嗎?<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="color: #274e13;"> 誒~雖然得獎的讀者很多都沒有回覆(′._.‵),因為個資法的關係一般只能看到會員的書城帳號,但是~但是~想快把贈品送給各位,還是請上面向負責客戶資料的部門申請了得獎者會員的大名及郵寄地址...總之,恭喜各位得獎者,希望贈品已順利送到您手中囉!but</span></span><span style="color: #274e13; font-family: Verdana, sans-serif; font-size: x-small;">!</span><span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="color: #274e13;">還是希望讀者們回覆信件啦~(以上包含書城工讀生胡言亂語的心內話XD)</span></span><br />
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<span style="color: #274e13; font-family: Verdana, sans-serif; font-size: x-small;">春漾展贈品裝封中途照</span></div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-89763237593192712972014-05-21T15:28:00.000+08:002014-05-21T16:43:58.050+08:00<h2>
<b><span style="color: #38761d;">工商時間:</span></b><b><span style="color: #38761d;">暢銷自由選限時優惠中~再抽LINE公仔存錢筒</span></b></h2>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-20079553248225344002014-05-14T17:00:00.000+08:002014-05-21T16:43:20.508+08:00<h2 style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; margin: 0px; position: relative;">
台灣,不該是你我感覺那麼陌生的地方 -- 《原來有這站?沿著神隱鐵道,開往台灣無人秘境小車站》新書推薦</h2>
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">「</span><span style="background-color: white; color: blue; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">你知道台灣總共有多少個鄉鎮嗎?</span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">」有一次在邀請許傑分享他的攝影作品與心情的講座上,他一開始就這樣問台下的聽眾。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">「</span><span style="background-color: white; color: blue; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">答案是368個大小的鄉鎮社區,就算你每天旅行去一個,一年的時間你也走不完,而我從18歲開始旅行這些鄉鎮,至今我22歲已經走過三百多個了</span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">」。講這句話的時候是一年多快兩年前。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">從拍各地的煙火祭、車站,到不一定有特定的標的純粹就是旅行與拍攝,看著許傑的攝影作品與記錄,就如他說的,在旅行之中希望透過一張照片與幾行文字,找到真實的生命力。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">我突然覺得他影像中的台灣,好多地方對我來說是那麼陌生。我覺得有意思的是,我們也許還因為旅行的關係,對台灣之外的地方比起台灣自身更熟悉,也許一去再去、也許對風土民情文史作足功課與研究、甚至認定某個地方就是某種心理上的原鄉。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">而台灣呢,反而常因為太過親近了,所以就忽視,不以為意。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">如果讓你假設你所在的地方不在台灣,或者你就如許傑一般搭上火車,買張到某個小車站的車票,實際挑個你陌生的地方造訪,嘗試著用旅人的眼光來看台灣時,你會發現你看到了你平常意想不到的景色與人。不是那種「台灣普羅旺斯」之類硬要跟其他國家拉上邊的造作,而是純粹屬於台灣,有著台灣自身生命力與脈動--也許強勁、也許緩慢的不同脈動與景致。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">《</span><a href="http://www.books.com.tw/products/0010629529" style="background-color: white; color: #826b00; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-decoration: none;" target="_blank">原來有這站?沿著神隱鐵道,開往台灣無人秘境小車站</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">》是許傑實際走訪台灣各地車站的記錄,以旅行攝影師的角度幫讀者整理的一份旅者記事,翻著這本書時,火車時刻表上那些陌生的站名開始有了畫面、有了某種召喚你到訪的引子、有了之前的旅者貼心幫你整理的引導。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">就去吧,找某個週末,帶著書和旅行的心情,去搭火車,去看看。</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">因為台灣不該是你我感覺到如此陌生的地方。</span><br />
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<a href="http://www.books.com.tw/activity/2014/03/trainstation/" style="background-color: white; color: #826b00; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-decoration: none;" target="_blank">博客來《原來有這站?沿著神隱鐵道,開往台灣無人秘境小車站》專頁</a><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">書籍頁:</span><a href="http://www.books.com.tw/products/0010629529" style="background-color: white; color: #826b00; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-decoration: none;" target="_blank">《原來有這站?沿著神隱鐵道,開往台灣無人秘境小車站》</a><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">作者: 許傑</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">出版社:PCuSER電腦人文化</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">出版日期:2014/03/27</span></div>
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資料來源:bestguy 通信</div>
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原文發表於:2014年3月24日</div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-47428750540254148402014-05-12T17:57:00.001+08:002014-05-12T17:57:50.311+08:00很久沒聚餐了嗎~快來看 Taipei Walker 5月號/2014 第205期<br />
裡面還有現在正夯的各家冰淇淋介紹~~<br />
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<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">特輯:姐妹女子會聚會囉! </span><br />
<span style="background-color: white; color: #58585a; font-family: 新細明體, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 25px;">近幾年,在日本相當流行的話題「女子會」,意指以女生為主的主題聚會,包括品嚐美食、旅行出遊,藉由不同方式來分享自己生活近況,為彼此加油打氣!而這股風潮在台灣也相當興盛,不定期聚會成為快樂來源,因此本次特輯則提供5個女子會提案,給5種不同風格的妳們,此外窩客島整理出有關於女生們愛吃愛玩些什麼?讓妳跟姐妹淘聊天有話題、對話不無聊。姐妹們,這個月該聚會囉! </span><br />
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給大家聞香一下~(擷取自本期P.11)<br />
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<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 15px; line-height: 20px;">延伸閱讀(PAD版)</span></div>
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<a href="http://ebook.fetnet.net/portal/main/index_content_detail_subscribe.jsp?PublishId=201405080113&CategoryId=102" style="text-align: center;" target="_blank">Taipei Walker 5月號/2014 第205期</a></div>
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<span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">出版社:台灣國際角川書店股份有限公司</span></span></div>
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<span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif;"><span style="font-size: 15px; line-height: 20px;">發行日期:2014/05/01</span></span></div>
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<br />遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-38099580718035494002014-05-08T15:30:00.000+08:002014-05-08T15:30:01.366+08:00<h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; margin: 0px; position: relative;">
大師輕鬆讀系列--《推介引擎》導讀</h3>
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<span style="font-size: 10pt;">中小企業在行銷的預算上相對較為欠缺,以往透過大眾媒體進行品牌溝通的行銷作法在今日看來既缺乏效果,成本也太過高昂。但透過持續不斷的社群對話與〝說故事〞,溝通品牌的精神、個性與特質、優點。</span><span style="font-size: 10pt;"> </span><span style="font-size: 10pt;">進而引發顧客的「推介」,會是行銷必須發展的重點。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">而如何引發「推介」?直接與顧客對話也許會是方式之一</span><span lang="EN-US" style="font-size: 10pt;">—</span><span style="font-size: 10pt;">在行銷的</span><span lang="EN-US" style="font-size: 10pt;">4P/ 4C </span><span style="font-size: 10pt;">理論中,如何生產「顧客所需要的產品」是重點之一,而直接與顧客對話,有助於企業發掘顧客的樣貌與需求,進而可以企劃符合顧客需要的產品。另外直接對話也有助於做好客戶服務,改善傳統客服模式所容易產生的誤解或者〝欠缺人味〞的缺點。而這些好的結果,都可以延伸成為顧客樂意「推介」你的產品</span><span lang="EN-US" style="font-size: 10pt;">/</span><span style="font-size: 10pt;">服務的理由與口碑。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">如何發展出有系統的工作方式與流程,讓口碑與推介不僅是隨機發生,而是持續不間斷的成為行銷的推力,正是行銷人員所需要克服的挑戰,也正是本書《</span><a href="http://www.master60.com.tw/book.php?mg_pk=508" style="color: #826b00; text-decoration: none;">推介引擎</a><span style="font-size: 10pt;">》主要探討的內容。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">解讀<span lang="EN-US"> </span></span><span lang="EN-US" style="font-size: 10pt;">1 </span><span style="font-size: 10pt;">獲得「推介」口碑是讓企業得以成長的最佳作法</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">消費者每天暴露在各種媒體中,接受到的訊息既多又雜亂,因此很自然的會把廣告或促銷相關訊息自動的過濾與忽視。但是也隨著社群網路的興起,注意與關心朋友的動態,與朋友互動成為我們每天不可或缺的活動。因此,讓產品與服務的訊息隨著朋友間的互動自然傳播,才能夠有機會在消費者的腦中佔有一些些的注意力與記憶度。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">而且,人們也許不相信廣告中所傳達的訊息,但對於自己的朋友所提供的資訊卻很自然的容易信任且作為決策時的重要參考。因此如作者在本書中強調的「為了招攬源源不斷的新生意上門,與其做廣告,不如建立一群向朋友、同事、鄰居和家人唱歌讚美你的品牌支持者,再花時間跟推介而來的人打交道,這才是做生意的最好方法。」</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">解讀<span lang="EN-US"> </span></span><span lang="EN-US" style="font-size: 10pt;">2 </span><span style="font-size: 10pt;">令消費者從「得知」到願意「推介」,需要經過不同的階段</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">如同書中所說「如果你想要別人向朋友和家人推介你,你公司所做的每樣事物都必須傳達重大價值。只有當你生產一流產品;提供卓越的顧客服務和簡單可靠的企業程序;你的管理團隊精明靈敏;你的人以顧客為中心等等,才會有推介流入。除非等你滿足了顧客的理智和情感需求,你才能產生數量足以發揮效用的推介。」</span><span style="font-size: 10pt;"></span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">重要的是,</span><span style="font-size: 10pt;">推介不會瞬間發生,而是一個連續作用的過程,需要經過</span><span style="font-size: 10pt;">七個發展階段:獲知(產品)、喜愛、信任、嘗試使用、購買、重複購買、推薦。企業需要規劃正確的策略與執行方案,成功的發展每個階段的效果以及逐步將顧客轉化至下一個階段。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">解讀<span lang="EN-US"> </span></span><span lang="EN-US" style="font-size: 10pt;">3 </span><span style="font-size: 10pt;">企業如何透過社群溝通把產品與服務的核心價值主動傳播</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">在主動透過社群溝通產品與服務的核心價值之前,要先問以下的問題</span><span lang="EN-US" style="font-size: 10pt;">--</span></div>
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<span style="font-size: 10pt;">客戶為什麼需要你的產品與服務?</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">他們會因為什麼而開心?他們憂慮什麼?他們所追求的目標?</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">他們用什麼方式、語調彼此對話?</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">他們維繫人際關係和參與社群的方式?</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">他們信任誰?什麼是他們的挑戰與壓力來源?</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">要溝通的是直接顧客還是間接顧客?</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">當品牌運用傳統媒體去傳達某個概念或訊息的同時,透過網路社群經營,能夠做到的就是用更多元的形式、更豐富的內容、更深入的資訊、更吸引人的故事與見證,去支持整個行銷活動中想要傳達給消費者的品牌訊息。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">因應網友網路使用行為的變遷:由瀏覽內容、通訊工具、搜尋資訊演變到自己也成為產生內容的創作者以及透過社群平台發展社交,企業也必須由經營網站與內容,演化至透過社群平台與消費者(潛在消費者)互動的階段。而社群經營中,有兩大效應</span><span lang="EN-US" style="font-size: 10pt;">—</span><span style="font-size: 10pt;">顧客關係經營</span><span lang="EN-US" style="font-size: 10pt;">/</span><span style="font-size: 10pt;">社群媒體傳播(包括部落格、微網誌、社交網絡),達到行銷的目的</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">除了根據顧客的消費記錄以適當的行銷方案來做好顧客關係管理外,透過社群去經營「有價值的顧客」(轉化輕度使用者使其程度加重、熟客關係經營、推出〝推薦得利〞方案)也會是另一個可行的方向。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">解讀<span lang="EN-US"> </span></span><span lang="EN-US" style="font-size: 10pt;">4 </span><span style="font-size: 10pt;">為了獲得持續不間斷與正面而符合產品定位的推介,企業必須打造出屬於自己的「推薦引擎」</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">所謂的「引擎」是一種循環運轉產生力量的機制,要成功打造出「推薦引擎」,需要以下不同的「零件」來組成:</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">一、策略:</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">你希望顧客在跟你的企業互動時有什麼想法?製造推介引擎的第一步是找出可引起討論的核心差異。試著留意當顧客說到「沒有人像你們一樣做了</span><span lang="EN-US" style="font-size: 10pt;">OO</span><span style="font-size: 10pt;">」如果你的顧客說的是你為他們所做或提供他們的某樣東西,大概這就是了。跟你的顧客談一談,詢問他們在你提供他們的產品當中,他們最重視什麼。研究你所在產業和其他產業的傑出企業典範,看看你所做的是否和他們相似。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">二、內容:要提供顧客可以談論你的內容,包括了以下三大部分:</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span lang="EN-US">A. </span><span style="font-size: 10pt;">企業本身的觀點:一個吸引人注意的定位標題、動人故事和引述自顧客的難忘話語、足以支持你可能提出的任何主張的圖片和圖表、呼籲其採取行動的具體要求。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span lang="EN-US">B. </span><span style="font-size: 10pt;">收集客戶推薦:人們總是會受到同儕的意見和經驗影響。你需要透過系統和程序,讓你能夠擷取和累積真實可信的顧客意見。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span lang="EN-US">C. </span><span style="font-size: 10pt;">建立媒體關係:媒體報導一直是最讓人信賴的宣傳形式。你應該盡一切所能,為你的公司、你的人、你的故事、你的產品、你的服務或你的企業活動在媒體獲得正面報導。正面媒體報導為你的公司打響知名度,還會鞏固和提升現有客戶的信心。正面的公共關係和耳語傳播,也為你的合作夥伴和供應商提供加強你的可信度的素材。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">三、聚合</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">行銷人員務必要讓透過各媒介傳達的訊息都具有一致性,才能夠有機會在消費者的腦中佔有注意力與記憶度。絕對不能是不同管道各說各的。如同書中強調「你的主要網站是存放你的公司故事、有關產品與服務的詳細描述、顧客成功故事、購物車、聯絡資料、白皮書、你的部落格、常見問與答以及任何其他影音內容,協助訪客發掘更多為什麼他們要購買你的產品或使用你的服務的理由。這個網站必須持續不斷修飾和更新,維持網站的最大效用。</span><span lang="EN-US" style="font-size: 10pt;">...</span><span style="font-size: 10pt;">將每樣事物匯集在一起需要時間,而且一開始似乎讓人招架不住。所以關鍵在將每樣事物分解成可管理的系統。」</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">四、直接顧客網絡</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">如何讓你目前的顧客推薦你?包括向他們提出希望他們推薦的要求、設計出激勵他們這樣做的誘因、建立讓他們容易著手進行推薦的社群與管道(像是實體聚會、粉絲專頁)等,都會是讓對你的產品與服務滿意的顧客成為你的品牌大使的方式。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">五、間接夥伴計畫</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">不同產業但和你擁有相同屬性目標客戶的廠商、甚至是同產業但產品區隔不同的同業,如何找到可以策略聯盟的對象,彼此相互進行推介,並且設計出一套互利互惠的酬庸機制,是這部份的重點。而其中如果有實質的回饋機制(像是電子商務常見的夥伴分紅機制)更能夠產生激勵效果。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">六、準備好接受推介</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">你必須將對你的推介塑造成一種「好康道相報」,而不是乞求。你提供服務和產品協助他們的朋友/關係企業有更好的表現,或解決他們面臨的問題。而感謝與回報推介你的人,以及追蹤你所獲得的推介,都是讓推介所獲得的效果更好的方式。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">能夠把上述六個「零件」連結完成,才可以打造出產生源源不絕推介效果的「</span><a href="http://www.master60.com.tw/book.php?mg_pk=508" style="color: #826b00; text-decoration: none;">推介引擎</a><span style="font-size: 10pt;">」</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">實戰錦囊:</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">內舉不避親:</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">許多企業在期待獲得外界推介與口碑時,經常忘了一件事</span><span lang="EN-US" style="font-size: 10pt;">--</span><span style="font-size: 10pt;">企業本身包括員工與上下游廠商也許正是推介的種子,因為這些關係者都是最清楚企業的價值與優點的人,而在現在這個人「人人都是參與者」的網路社群時代,口碑與企業價值透過企業既有的關係者傳播開來並不困難。因此如何參照本書所建議的方式,但是先由與企業關係最密切的人發動,是讓推介引擎開始運轉的啟動器。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">「說故事」的技巧</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">綜觀書中的建議,其中的根源仍來自於企業、產品與服務所能提供的價值如何可以被有效傳播。因此「說故事」與「內容行銷」的能力則是行銷人員所必須培養的重要技能。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<strong><span style="font-size: 10pt;">週而復始,日積月累</span></strong><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-size: 10pt;">要能持續因為推介而獲得新顧客與銷售,關鍵在於「持續」與「不斷優化」,因此設計出一個能夠檢驗轉化效果與修正的作業流程相當重要。另外,必須要有耐性,因為推介能夠產生的效果通常會隨著時間而產生加乘,初期也許看似不明顯,但是絕對不要因而放棄,等到效果累積起來,因為社群連結的乘數效應就會發生。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">《</span><a href="http://www.master60.com.tw/book.php?mg_pk=508" style="background-color: white; color: #826b00; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px; text-decoration: none;">推介引擎</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 19.600000381469727px;">》電子書網址 http://www.master60.com.tw/book.php?mg_pk=508</span></div>
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資料來源:bestguy 通信</div>
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原文發表於:2013年2月10日</div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-55211426154054113622014-05-06T17:11:00.003+08:002014-05-06T17:11:44.843+08:00<h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; margin: 0px; position: relative;">
<a href="http://www.bestguy.tw/2012/12/blog-post.html" style="color: #e1bb28;">每一位社群經理必讀的九陽真經-- 《社群藝術》 推薦序</a></h3>
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<span style="font-family: 新細明體; font-size: 10pt;">在社群平台逐漸蓬勃發展,企業與組織甚至個人也都逐漸意識到經營社群可以帶來的效益</span><span lang="EN-US" style="font-size: 10pt;">—</span><span style="font-family: 新細明體; font-size: 10pt;">口碑、品牌溝通、提昇滿意度、刺激購買等,因此對於社群經營的相關方法與技巧的需求也應運而生。慢慢的成為對行銷、公關領域的工作者來說日益重要的能力,甚至連創業者與企業主也慢慢的經由經營社群,發展出不少成功的商業模式與案例。儼然社群經營與社群行銷也漸漸成為一項行銷上必須具有的能力。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-family: 新細明體; font-size: 10pt;">因為從事與社群經營相關的工作不知不覺也六七年了,所以不免會因此受邀去擔任相關課程的講師。每每在準備講義與教材時總會有這樣的感慨「<span style="color: #0000bf;">社群經營結合了對於社群中成員心理的預先了解、如何組織與激勵社群、內容行銷、運作中若發生問題的應變與處理</span></span><span style="color: #0000bf;"><span lang="EN-US" style="font-size: 10pt;">…</span></span><span style="font-family: 新細明體; font-size: 10pt;"><span style="color: #0000bf;">要如何才能夠深入淺出且全面完整的把這些不同領域中該學習的技巧都放進講義裡呢?</span>」,而很多人誤以為經營社群就是「設粉絲團」或「當資深鄉民」,當然也是過度簡化的誤解。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-family: 新細明體; font-size: 10pt;">除了領域範圍廣之外,社群雖然不是什麼新鮮事(您所熟悉的社團或政黨、讀書會都算是不同類型的社群),但是因為網路社群平台、社群工具甚至是行動網路與智慧型手機的崛起都為社群帶來了巨大的推力與影響,因此如何快速因應新工具與環境,成功的運用社群力量,也只能說這些經驗都還在演變與累積中,連工作者如我都還在摸索與學習。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-family: 新細明體; font-size: 10pt;">而當我讀到《</span><a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010570172" style="color: #826b00; text-decoration: none;">社群藝術</a><span style="font-family: 新細明體; font-size: 10pt;">》這本書的書稿之後,我不禁大叫「<span style="color: #0000bf;">啊!這本書真的是想要認真發展社群經營能力的人一定要讀的課本了。</span>」作者</span><span lang="EN-US" style="font-family: Tahoma; font-size: 10pt;">Jono Bacon </span><span style="font-family: 新細明體; font-size: 10pt;">根據自己在經營開放原始碼社群</span><span lang="EN-US" style="font-family: Tahoma; font-size: 10pt;">Ubuntu </span><span style="font-family: 新細明體; font-size: 10pt;">的長期經驗,歸納整理了社群經營中從<strong>規劃、設計社群運作的程序與系統思考、溝通心態與技巧、工作的管理追蹤與評估、關係維繫與衝突解決、實體活動的舉辦,以及如何善用社群經理這個角色來擔任企業與社群間的橋樑</strong>等都做了深入與完整的探討,非常適合擔任社群經理角色的工作者作為案頭必備的指南。</span><span lang="EN-US" style="font-family: Tahoma; font-size: 10pt;"></span></div>
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<span style="font-family: 新細明體; font-size: 10pt;">讀完這本書之後,在我的</span><span lang="EN-US" style="font-family: Tahoma; font-size: 10pt;">Facebook</span><span style="font-family: 新細明體; font-size: 10pt;">塗鴉牆上這麼寫著「<span style="color: #0000bf;">《</span></span><a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010570172" style="color: #826b00; text-decoration: none;">社群藝術</a><span style="font-family: 新細明體; font-size: 10pt;"><span style="color: #0000bf;">》是我目前看到內容最全面完整的社群經營指南,份量很重(</span></span><span style="color: #0000bf;"><span lang="EN-US" style="font-family: Tahoma; font-size: 10pt;">500</span><span style="font-family: 新細明體; font-size: 10pt;">多頁)。有實際做過類似工作的讀者來讀這本書,結合自己的經驗應該會有豁然開朗之感,如果相關經驗不是那麼夠,這本書的架構與內容也會是很好的引導去發展實作。</span></span><span style="font-family: 新細明體; font-size: 10pt;"><span style="color: #0000bf;">如果要比喻的話,這一本書的內容與完整度可以說是社群經營的「九陽真經」了,可以讓讀者有完整的架構理解,而社群經營各個面相的方向指引也很清楚。</span>」,而這則</span><span lang="EN-US" style="font-size: 10pt;">po</span><span style="font-family: 新細明體; font-size: 10pt;">文在不到一個小時就有</span><span lang="EN-US" style="font-size: 10pt;">60</span><span style="font-family: 新細明體; font-size: 10pt;">多個讚以及十多篇回應,相信是因為有很多朋友也對於「社群經營」有著強烈的需求與期待。</span><span lang="EN-US" style="font-size: 10pt;"></span></div>
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<span style="font-family: 新細明體; font-size: 10pt;">說真的,我自己也很期待</span><span style="font-family: 新細明體; font-size: 10pt;">《</span><a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010570172" style="color: #826b00; text-decoration: none;">社群藝術</a><span style="font-family: 新細明體; font-size: 10pt;">》這樣的書的出版,因為對於長期擔任相關工作的我來說,這也是一本很值得反覆重讀且與自己經驗相互印證的好書,也誠摯推薦給各位朋友。</span></div>
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<span style="font-family: 新細明體;">《</span><a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010570172" style="color: #826b00; text-decoration: none;">社群藝術</a><span style="font-family: 新細明體;">》第二版</span></div>
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<span style="font-family: 新細明體;"> 作者:</span><span lang="EN-US"><a href="http://search.books.com.tw/exep/prod_search.php?key=%B3%EC%AF%C7%A1D%A8%A9%AA%D6&f=author" style="color: #826b00; text-decoration: none;"><span lang="EN-US" style="font-family: 新細明體;">喬納.貝肯</span></a></span></div>
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<span style="font-family: 新細明體;"> 譯者:</span><span lang="EN-US"><a href="http://search.books.com.tw/exep/prod_search.php?key=Jedi%20%26%20Plute&f=author" style="color: #826b00; text-decoration: none;">Jedi & Plute</a></span></div>
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<span style="font-family: 新細明體;"> 出版日期:</span><span lang="EN-US">2012</span><span style="font-family: 新細明體;">年</span><span lang="EN-US">12</span><span style="font-family: 新細明體;">月</span><span lang="EN-US">21</span><span style="font-family: 新細明體;">日</span></div>
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資料來源:bestguy 通信</div>
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原文發表於:2012年12月25日</div>
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遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-49312860804354054132014-05-01T09:00:00.000+08:002014-05-01T09:00:01.727+08:00<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">各位觀眾,票選結果出爐。5/</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">5遠傳e書城的會員日免費下載書為《羊毛記》,請大家先準</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">備好帳號跟密碼,當天立馬就登入下載!另外還有特別加碼</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">送《塵土記》活動,只要在下方留言:【我要遠傳e書城免</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">費送我《塵土記》電子書】。活動截至5/</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">6,抽出10名愛書人,讓你一次看到結局!</span><br style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">「這哪是小說?根本就是毒品!」這是《別相信任何人》的</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">作者華森對於《羊毛記》的評價。</span><br style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">簡單來說,這是一本末日小說,至於怎麼精彩,看過你就知</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">道!(聽說排隊借書的人,號碼牌已經領到1000號,而</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">且頁數多達587頁,這絕對要看電子書,不然看完肌肉也</span><wbr style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></wbr><span class="word_break" style="background-color: white; color: #333333; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"></span><span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;">練出來了...)</span><span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"><br /><br />延伸閱讀《羊毛記》<br />智慧型手機請點選 <a href="http://goo.gl/slFgWl" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://goo.gl/slFgWl</a><br />電腦/ 平板 請點選 <a href="http://goo.gl/M9hYBU" rel="nofollow nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://goo.gl/M9hYBU</a><br />-遠傳e書城-</span><br />
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<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 18px;"><img height="640" src="https://scontent-a-hkg.xx.fbcdn.net/hphotos-prn2/t1.0-9/1661354_650356341697057_7944320688564267872_n.jpg" width="456" /></span>遠傳e書城http://www.blogger.com/profile/01549114895397994758noreply@blogger.com0tag:blogger.com,1999:blog-8711517849465809507.post-47430540879936818502014-04-30T14:00:00.000+08:002014-04-30T14:00:09.475+08:00<h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; margin: 0px; position: relative;">
在Sigrid 的鏡頭下,每個女孩都不會只是一張臉孔而已 - 《戀愛魔鏡:怦然心動的美少女寫真養成術》 推薦文</h3>
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<span lang="ZH-TW" style="font-size: 10pt;">我是這樣認為的,攝影,既是一種記錄真實景象的方式,也是一種透過相機與技巧去創作的過程,而好的攝影作品,則也許是攝影師讓這兩種屬性達到他所期望的完美平衡下的結果(當然有時還需要一些些天時地利)。在看</span><span style="font-size: 10pt;">Sigrid</span><span style="font-size: 10pt;"> </span><span lang="ZH-TW" style="font-size: 10pt;">的攝影作品時,我常常覺得彷彿可以清楚的從作品中看到她的巧思與精心安排,呈現在她的一張張作品中。</span><span style="font-size: 10pt;"></span></div>
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<span lang="ZH-TW" style="font-size: 10pt;">在一次邀請</span><span style="font-size: 10pt;">Sigrid</span><span style="font-size: 10pt;"> </span><span lang="ZH-TW" style="font-size: 10pt;">來談她的人像攝影創作的講座中,</span><span style="font-size: 10pt;">Sigrid </span><span lang="ZH-TW" style="font-size: 10pt;">有分享她拍攝人像的創作過程</span><span style="font-size: 10pt;">--</span><span lang="ZH-TW" style="font-size: 10pt;">除了因為女性攝影師所擁有的親和力可以讓被攝者在拍攝過程更加自然之外,也許他對於拍攝場景從腦中的畫面與細節和道具的安排,以及確實的掌握拍攝現場與被攝者中巧妙的化學作用的敏銳判斷力,也都讓被攝者可以放心的信任與融入整個拍攝的過程,也讓作品能夠呈現出被攝者個人特色與攝影師風格的巧妙平衡。這與很多攝影師只把被攝者當做是影像元素甚至是物件之一去擺佈的作法,有著很大的不同。在</span><span style="font-size: 10pt;">Sigrid</span><span style="font-size: 10pt;"> </span><span lang="ZH-TW" style="font-size: 10pt;">的鏡頭下,每個女孩都不會只是一張臉孔而已,而是藉由畫面,表現出她所獨有的生命力。</span><span style="font-size: 10pt;"></span></div>
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<span lang="ZH-TW" style="font-size: 10pt;">對攝影師而言,相機只是工具,思維與情感才是決定每一張照片的生命的主體。我想接下來翻開《</span><a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010548580" style="color: #826b00; text-decoration: none;">戀愛魔鏡:怦然心動的美少女寫真養成術</a><span lang="ZH-TW" style="font-size: 10pt;">》這本攝影集的讀者,應該會在</span><span style="font-size: 10pt;">Sigrid</span><span style="font-size: 10pt;"> </span><span lang="ZH-TW" style="font-size: 10pt;">的作品裡體會到她獨特的風格與情感。</span><span style="font-size: 10pt;"></span></div>
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<span lang="ZH-TW" style="font-size: 10pt;">我很高興除了在</span><span style="font-size: 10pt;">Sigrid</span><span style="font-size: 10pt;"> </span><span lang="ZH-TW" style="font-size: 10pt;">的網誌與和工作上與她一起合作的「無名愛攝影」特別企劃之外,可以有機會透過《</span><a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010548580" style="color: #826b00; text-decoration: none;">戀愛魔鏡:怦然心動的美少女寫真養成術</a><span lang="ZH-TW" style="font-size: 10pt;">》完整的看到</span><span style="font-size: 10pt;">Sigrid </span><span lang="ZH-TW" style="font-size: 10pt;">的作品與創作方式。也很榮幸有機會推薦這本攝影集,相信您會喜歡。</span><span style="font-size: 10pt;"></span></div>
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<a href="http://www.books.com.tw/exep/prod/booksfile.php?item=0010548580" style="color: #826b00; text-decoration: none;">戀愛魔鏡:怦然心動的美少女寫真養成術</a></h1>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">作者:<a href="http://search.books.com.tw/exep/prod_search.php?key=%C2%B2%A7D%AC%C2&f=author" style="color: #826b00; text-decoration: none;">簡伶玲</a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">出版社:<a href="http://www.books.com.tw/exep/pub_book.php?pubid=catchon" style="color: #826b00; text-decoration: none;">流行風</a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0.25em 0px;">出版日期: 2012年06月29日</li>
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資料來源:bestguy 通信</div>
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原文發表於:2012年6月27日</div>
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